The Scottish Ambulance Service provide frontline support for Scotland’s mainland and island communities. For this annual report they asked for the focus to be on the fact that paramedics are a vital part of the emergency services and not just people who take you to hospital.
A concept was developed based on The Vital Link and used across the annual report to highlight the important role paramedics play. New photography was commissioned and art directed, showing paramedics in action at the Edinburgh depot. In association with Hookson.